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POC hit the race scene with a Gold Medal in the 2006 Olympics and has made a dedicated research effort to determine how best to protect an athletes brain. The result is a tremendous shock absorbing increase with an EPP liner and a shell that will flex under impact. Analysis also determined that helmets wear out over time from multiple gate hits and lose shock absorbing ability. Therefore, for helmets to be effective they must be replaced with some frequency the same as one replaces skis, boots, gloves, etc.
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